Founding full-stack engineer
QRCapture
QRCapture is a QR-to-web lead capture product designed for businesses that get real foot traffic but fail to turn it into owned customer data. The product focused on speed, low setup friction, and simple conversion paths.
A lightweight product for capturing leads in physical environments.
QRCapture connects on-site attention to a clean digital follow-up path. Instead of forcing a heavy POS integration or app install, it turns a QR interaction into a branded, mobile-first lead capture flow with useful downstream data.
Venues generate foot traffic but often lose the relationship.
Operators had people in the room but lacked an easy, low-friction way to convert that attention into owned contact data and follow-up capability.
The full user and operator workflow.
Capture flow
Mobile-first QR entry path optimized for fast conversions with no app requirement.
Operator controls
Branding, lead capture structure, and export-ready data handling for practical use after the event.
Admin logic
Dashboard and workflow logic to make the product feel operational, not just promotional.
Business packaging
Framed it as a simple productized solution with fast setup and clear customer value.
Conversion-first mobile UX connected to structured lead data.
- QR-driven entry into branded web experiences.
- Lead capture workflow designed around completion speed and low friction.
- Admin and export capabilities to make the data usable after capture.
- A product shape that could work for venues without requiring heavy systems integration.
Keep the system simple where simplicity wins conversion.
- Use web-native flows instead of introducing app-install friction.
- Design around operator setup speed and legible outputs like CSV exports.
- Balance founder-speed execution with enough admin logic to make the product reusable.
Constraints
The product had to be understandable immediately, easy to deploy in the field, and useful without heavy customer onboarding.
Impact
Captured 800+ leads at a pilot venue and proved that a simple QR-to-web product could generate measurable value in physical settings.
Next
The next layer would be stronger operator analytics, campaign comparison, and deeper follow-up automation.